MaxSoft has been a family-owned business since its inception, founded by Michael Borin in 1992. Over the years, the Borin family has remained at the heart of our company. Dorian Borin joined MaxSoft as CTO in 2004 and transitioned to Managing Director in 2007??, playing a pivotal role in driving our technological advancements and strategic direction. Daniel Borin joined in 2009 and has significantly contributed in various roles, including sales, marketing, training, and strategy. The leadership of MaxSoft is deeply rooted in the values and vision established by the Borin family.
We are also proud to welcome Michelle Cummins as a director. Michelle has skilfully led our HR, Support, and Admin departments, while making substantial contributions to our industry-focused initiatives. Her dedication and embodiment of our core values have set a high standard within our organisation. Beyond her role at MaxSoft, Michelle has significantly impacted the wider industry through her involvement with the Australasian SCA Board and the Community Associations Institute (CAI).
Together, the Borin family and Michelle Cummins drive MaxSoft forward, ensuring we continue to deliver exceptional solutions and support to our clients.
Michael Borin - Chairman and Founder
Michael Borin’s unique entrepreneurial background in finance, property and programming inspired the birth of MaxSoft over 32 years ago. Having moved to the Gold Coast during the first big strata boom he identified an industry that was severely under invested from an IT perspective and that had an immense administrative burden. Starting with a select few initial clients, Michael applied his knowledge of modern programming with his vast business experience to revolutionise the operation of strata offices. Quickly the company had created a dominant presence in Queensland and had also expanded into other states. Michael went on to successfully launch two complementary financial services businesses, StrataPay Pty Ltd and StrataCash Management Pty Ltd.
Dorian Borin - Managing Director
With a highly successful career in programming and management, Dorian Borin has effectively stepped into the role of Managing Director of MaxSoft and has been instrumental in driving continued growth for the business. Dorian's career is marked by numerous accolades and awards, highlighting his exceptional talent and dedication. From being recognised as the Best Final Year Applied Science Student at university to winning the Australian Regional ACM Programming competition, Dorian has consistently demonstrated his prowess in software development.
Dorian's professional journey saw him quickly progressing through the ranks in every company he worked for. He reached a significant milestone as the Director of Software Solutions for Asia Pacific at Sun Microsystems before joining MaxSoft as CTO in 2004. In 2007, he transitioned to the role of Managing Director, where he continues to lead MaxSoft with vision and expertise, ensuring the company's sustained success and innovation in the strata management industry.
Daniel Borin - Director of Client Success
Following in the footsteps of his father and brother, Daniel Borin has achieved outstanding success in his own right and is an asset to the Borin team. With over a decade of diverse experience, Daniel has led successful entrepreneurial ventures in Hong Kong, China, and the Philippines. Prior to these overseas opportunities, he worked in IT sales and consulting for well-known companies such as Hewlett Packard and EMC in Australia.
Daniel has been invited to present in English, Mandarin, and Cantonese across a broad range of media and technology forums. In 2009, he returned to Australia to take up the role of Group Sales, Marketing, and Training Director for StrataMax. Currently, as the Director of Client Success, Daniel continues to drive excellence and innovation, ensuring the highest level of service and support for MaxSoft's clients.
Michelle Cummins – Director/ Chief People and Client Support Officer
With over 20 years of experience in Human Resource Management, Michelle Cummins has built a distinguished career across various sectors, including strata, financial services, facilities management, and an ASX-listed company. Her comprehensive HR expertise spans learning and development, employee engagement, operations, and strategic planning and execution.
Michelle has also been involved in the strata industry for over 35 years. Having held various roles within the industry, including senior HR roles where she was responsible for integrating people and culture across numerous acquisitions, she has demonstrated her adeptness in managing organisational change.
Beyond her professional roles, Michelle is deeply involved in supporting the industry. She serves on both the National and Victoria boards of the Strata Community Association and contributes significantly through her work on various committees, advancing the sector's development.
Michelle's academic credentials are equally impressive. She holds a Master’s in Employment Relations from Griffith University and a Graduate Diploma in Management from the RMIT School of Business, underscoring her commitment to continual learning and professional development.